For the last 24 years, I have considered myself a “visual translator” for litigators. My goal is to visually convey what the client wants to say in Court - not just the content, but the tone as well.
I take the time to listen and to clearly understand the concepts, arguments, and details of each project. Visual solutions are then based on the demographics of the intended audience as well as the preferences of the trial team.
I have created graphics for nearly 1,000 trials, hearings, and arbitrations and have been the sole consultant for nearly a third of those. And one thing that I have learned is that every case is unique, as is every trial team.
There are no cookie-cutter templates.
“The first idea might not be the best - keep looking”
“Take it away – if the message is just as clear and impactful without it, you didn’t need it in the first place”
“Every design choice must have a purpose that serves to support, emphasize, or clarify, the narrative”
“The takeaway needs to be the first thing that comes across”
“Prepare. Research. Ask questions”
Plus, appropriate text and image alignment, line spacing, paragraph spacing, line breaks, kerning, and title capitalization (not to mention Oxford commas)
"You really know bio-chem. Where did you study chemistry?"
- B.S., Senior Partner at Venable
"You're the Michelangelo of litigation graphics.”
- A.L., Senior Partner at Winston & Strawn
"This isn't the way I described it in my report, but I like this much better. Would I be able to use your slides in my college curriculum?"
- Expert fact witness, for a pharmaceutical IP trial
In 2012, I was the sole graphics consultant for Carnegie Mellon against Marvell (who had a team of a dozen artists). One night during trial, I created a complicated timeline with links to 150 slides of callouts for the damages expert. After a month-long trial, the jury awarded CMU $2 Billion; the largest verdict for an IP trial at the time.
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